News and Events
Accion Unites Globally Around New Shared Identity
Brand Refresh to Help Microfinance Pioneer Advance Its Vision of a Financially Inclusive World
For Immediate Release
Accion Unites Globally Around New
Brand Refresh to Help Microfinance Pioneer Advance
Its Vision of a
Financially Inclusive World
Boston, MA, March 20, 2012 —
Accion®, a pioneer and leader in global microfinance, today announced the
launch of its new global identity, which positions the nonprofit to advance its
goal of a ‘financially inclusive world with economic opportunity for all’ in a
more unified way. Going forward, all
Accion entities will go to market under the single brand and logo, “Accion.” In the past, Accion had used such brands as
ACCION International and ACCION USA,
among several others.
new image, tone, and style reflect the organization’s refocused strategy and
serve as a platform for strengthening partnerships, connecting with donors, and
better communicating to clients about the range of quality financial services
available to them through Accion and its partner programs.
new visuals have been designed to acknowledge the organization’s rich 50-year
history as it moves to a bolder, warmer, and more contemporary look, while its
new vision, mission statements, and tagline all reflect the organization’s
more than 10,000 microfinance institutions (MFIs) reach more than 200 million
of the world's poor. However, only a
fraction of those MFIs have reached meaningful scale and sustainability, and
there are a further 2.7 billion people who remain excluded from the financial
system altogether. Accion’s goal is to address
these challenges by building the next generation of top-tier MFIs; by going
beyond MFIs to accelerate new business models, technologies, and channels; and
by helping to create a stronger industry through higher standards.
“In showing the world a unified brand, we are better positioned to draw on our
collective hard work and build a stronger, more recognizable organization,”
said Michael Schlein, President and CEO of Accion. “A unified brand – and a strategy that
strengthens it – helps open doors, creates opportunities, and allows us to
better accomplish our goals.”
The new brand elements can be seen at www.accion.org.
Accion is a global nonprofit dedicated to building a financially
inclusive world with access to economic opportunity for all, by giving people
the financial tools they need to improve their lives. A world pioneer in microfinance, we have
helped build 62 microfinance institutions in 31 countries on four continents
over the last 50 years. Those
institutions are currently reaching millions of clients. The Accion U.S. Network is the largest
microfinance network in the country and, since inception, has served hundreds
of thousands of clients with loans and support. For further information, visit www.accion.org.
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®Accion is a registered trademark of Accion International.
Principal Director, Communications